Being in the film industry, artist management tends to occur
more within the actor realm. There are two types of actors in the industry,
those who can direct themselves and those who need direction. The more
professional ones know how to direct themselves and do it correctly. The others
are more inexperienced and require a better manager or director to help push
their limits.
Not all inexperienced actors are bad however. There is the
classic story of how Marilyn Monroe who was too shy to become the sexy idol we
know today. To help her, managers pushed her to show more emotion, more sex
appeal and to block the audience overall. Blocking is a big part of an actors
life because it gives them cues where to go and mentally blocking allows them
the time to become the character themselves.
The manager’s job is to fully understand that actors are on
a different planet emotionally. Some managers’ baby their actors while others
push hard to get what they want. A good example of a pushy manager is from the
recent movie 'Rock of Ages' where Tom Cruise has a manager that is in it for
himself. Granted this is a music manager but in a sense they fill the same kind
of emotional role for their client.
Overall it is important as a manager to embrace the talent
that you have in front of you. If you help and guide them to their potential,
you will always be successful. If you take away their pride, you will only dig
a whole for yourself.
As an artist, you must be willing and confident in your art
and pushing it to the limits. People will criticize no matter what your
profession so you stick your head up high and listen to your gut. If you have
chosen the right manager, they will make the decision that they know will help
you and make you happy.