Ted Talks To Me!

Ted Talks is an interesting place overall if you have never been. What Ted is, is a way to let people's thoughts, creative abilities or logical rambles be displayed in a way that is able to go to millions of viewers.

Now you maybe thinking to yourself, why put this up on a 'production handbook' blog; where is the production part? Well let me tell you what Ted has done for me. Simply put, Ted has taken all those thoughts fighting and circling within my head and placed them in someone else's who can talk the talk. One of these great people is Jeremy Rifkin.

Jeremy Rifkin made a video called "The Empathic Civilization" in which he talks about things such as mirror neurons, soft wiring within a human, selfhood and much more. Many of you must think 'Gosh, now she is bringing science in! I am so lost'. Well fear not my friends for I have a reason for everything.

Something that Jeremy talks about that really caught my attention is being soft wired for sociability. The way he explains it is throughout the differences in time. In caveman days, you would shout and whoever was around was the only civilization that was known to exist. Within medieval days, of course they knew of other kingdoms but the distant ones were more so like aliens. Now come to today's world and everyone knows everyone in some way because of technology; twitter, date sites, face book and other social platforms have broken down those walls and created a broader emotion within us.

A great example that Jeremy used to describe today's effect on being soft wired was through the Haiti tragedy. A few hours after the earthquake happened, thousands of dollars and people were there to help because of what they had seen on the news or read on twitter.

Understanding this type of psychology I believe will help me transform and better business and overall a better understanding of what the customer needs based on what they see and hear.