Blackmagic Cinema Camera

At the NAB show held in Las Vegas, Nevada there was a releasing of a brand new camera that could potentially change the industry. If you do not know what the NAB convention is, their website created mini walkthroughs of how it works.

The camera that was one of the highlights was the Cinema Camera presented by Blackmagic. When the footage is seen, the biggest thing is that the footage looks like 16mm film. This is due to a similar image sensor. For those that do not know what an image sensor is, it is basically what captures the image, turning it from an image to an electronic signal.

If the price wasn't enough (it is incredibly low for such capabilities), the package also includes a program called DaVinci Resolve. What the program does is specific color correcting for this type of camera. That isn't the only program it includes however. UltraScope is another feature that will help give accurate scopes but the bad thing is that you need to be connected to a computer that has Thunderbolt. 

My favorite feature about this camera is the different outfits it can go into: there is creative (the basic camera), the studio (includes an eyepiece) and the rugged (includes eyepiece and handle mount). 

A smart move from Blackmagic however was to include a touch screen display. With so much technology today being at a touch of a finger, this helps draw in customers. I know that today I am still using the old buttons on a worn out camera and most of the buttons are missing. This touch screen adds a sleekness and modern style to a brilliant body.

The only really bad thing from my point of view that I see from this camera is the manufacturer's warranty; only 12 months. Any camera professional can tell you that their camera kit comes from a company that offers lifetime warranty. Especially with the touch screen feature, there will be a lot of mishaps that will pop up to the user well after a year and it is unreasonable to accept that as a timeframe.

Overall this camera will be the face of the up and coming within the film industry. As there is a war going on between the film die-hards and the new digital era, this camera brings the best of both worlds. Even with a few mistakes that it has, it is new and will create a foundation that any company can build off of.