Artist Manager

Being in the film industry, artist management tends to occur more within the actor realm. There are two types of actors in the industry, those who can direct themselves and those who need direction. The more professional ones know how to direct themselves and do it correctly. The others are more inexperienced and require a better manager or director to help push their limits.

Not all inexperienced actors are bad however. There is the classic story of how Marilyn Monroe who was too shy to become the sexy idol we know today. To help her, managers pushed her to show more emotion, more sex appeal and to block the audience overall. Blocking is a big part of an actors life because it gives them cues where to go and mentally blocking allows them the time to become the character themselves.

The manager’s job is to fully understand that actors are on a different planet emotionally. Some managers’ baby their actors while others push hard to get what they want. A good example of a pushy manager is from the recent movie 'Rock of Ages' where Tom Cruise has a manager that is in it for himself. Granted this is a music manager but in a sense they fill the same kind of emotional role for their client. 

Overall it is important as a manager to embrace the talent that you have in front of you. If you help and guide them to their potential, you will always be successful. If you take away their pride, you will only dig a whole for yourself.

As an artist, you must be willing and confident in your art and pushing it to the limits. People will criticize no matter what your profession so you stick your head up high and listen to your gut. If you have chosen the right manager, they will make the decision that they know will help you and make you happy.