Griswold Christmas

With the holiday season in full swing, companies are doing their best to win the hearts of consumers everywhere. The trick that one company is using is to bring a holiday classic back to life.

It has been told many times that a great movie to make is a holiday one as it will ring promises of being played at least once a year, every year. When thinking of Christmas, many think of the film Christmas Vacation. That is what the company Old Navy is hoping for at least. They have created 5 commercials bringing back the family from the classic movie.

"We have a strategy this season to be doing it all the way, larger than life. Gifts all the way; Cheer all the way," said Michelle Wlazlo, global senior VP-adult merchandising and licensing

The thought of bringing in these characters is said to hit home within their direct target market of consumers.

           

Having been released only 2 days ago in the Ad Age site, there are many hopes that these commercials will make many for the company. If it does, I suspect that it will be just a start to using holiday classics for promotions once again.

It is said that the first ad that will be released will be the re-enacting of Griswold plugging in all the lights. It is one of the most memorable scenes and will raise the bar on what other goodies the company can bring to the table. It will be one of the most remembered Christmas ads of the season.

Dates on when the ads will be released have not been disclosed yet but I feel that they will be coming within the next two weeks to bring in the spirit of Christmas shopping to all around.

Here's hoping for the best with the Griswold's this holiday season.